This one is pretty popular with the construction workers.  You know, because it says 'boards' and 'beams'.  So those guys, they really get into this sign.  I even heard a guy say one time "What I wouldn't give to have that hanging in my house.  But I just don't have anyone that knows me well enough to see that.  And I don't like to ask for anything, it's not my style.  So, I'll just keep dreaming."
It was weird, and I was uncomfortable for a minute.  But he sure did love this sign.